Now, more than ever, video is playing a significant role in successfully marketing properties for sale. Not only in property marking, but also our Brand marketing. Quality control measures, ensure that all property videos adhere to the strict Sotheby's International Realty guidelines, in order to protect our reputable brand standards. Sotheby's International Realty also provides the proper outlet for high quality video with the use of the their website, and other marketing outlets.
It satisfies many needs of homebuyers:
- 86% of homebuyers use video to find out more about a specific community
- 73% of homeowners said they're more likely to list with a realtor who uses video
- 70% of homebuyers use video to see what the inside of a home looks like
- Real estate listings that include video receive 403% more inquires than those without
- Videos are shared 1200% more than links and text combined